Account Based Marketing
(ABM)

Replacing the Net With an Arrow

A few years ago, close rates were thought to be determined by the amount of traffic that was sent to a pitch. Over the years, this net was replaced by an arrow shot precisely at your definition of an Ideal Customer. Account Based Marketing is a highly focused business strategy that demands a close collaboration of the marketing and sales teams to narrow your spotlight to your set of high value accounts. In weeding out the less valuable accounts and the tedious process of hit-or-miss leads, you can leap straight into the process of specified engagement for your real targets.

What does your business stand to gain from this hyper targeting?

Sales and Marketing Alignment

ABM calls for cross-team collaboration, putting them in the same mindset in targeting accounts, fixing the budget, crafting campaigns and bringing them to the table, both before and after lead conversion.

Amplify Business’s Relevance

The engagement offered to each account in terms of personalised content, product information and communication allows you to angle your business in a way that makes it the ideal choice among the customers.

Shorter Sales Cycle

ABM streamlines your sales cycle by making it more efficient. In targeting the account first, you can jump straight into customized engagement, closing the account and retaining them.

Efficient Utilization of Resources

Since ABM targets only the promising accounts, both time and resources are channeled into tapping the right deals with high revenue opportunities and running marketing programs specified for their optimization.

Clearer Return On Investment

ABM takes the centrestage when it comes to delivering one of the highest ROI than any other approach. It not only gives a clearer business result but also helps measure the ROI for the accounts you invest in, thus confirming whether the business was ideal for you.

Capturing the attention of the buyer seems contrasting to what it looked like a few years ago. With unparalleled precision, Account Based Marketing boosts revenue, shows higher close rates, promotes long term growth and engages high value customers.

Account Based Marketing (ABM)