Total Addressable Market

Number of Clients Times the Client

Total Addressable Market or Total Accessible Market is an estimate of the revenue opportunity derived from your product. It displays the total market demand for your product while highlighting a metric of the underlying potential of the service.
Broken through scrutiny, TAM comes down to three questions you would want answered while planning your product :

How many people would want it
How many people ‘can’ buy it?
How large is the market if all of them bought it?

When competition and distribution challenges are added to the mix, TAM gets reduced to SAM, Serviceable Available Market, calculated through top-bottom, bottom-top and value theory approaches.

Benefits of Quantifying your Product’s Potential

Understanding the Solution's Revenue Opportunity

TAM helps you create a user focused strategy by setting your concerned market apart from the global market.

Starting Point for Further Account Based Strategies

TAM provides guidelines for further segmentation, analysis, targeting and personalisation plans.

Set Eyes on Competitors

Access your addressable industry, keep track of opportunities arising from it and aim to grab them before your competitor does.

Attract Investors

Arm your business with accuracy and conviction that allows you to sell your pitch with the firm promise of reliance and guarantee.

Roadmap for Product Development

Knowing what and how much of the market is interested in specific features of your solution translates into a blueprint for the desired direction of research and development of your product.

Tap the untapped with the intricate knowledge of the people who have the resources to buy from you. We help you calculate the ballpark estimate of the most robust revenue your solution has the potential to generate in the market.