Data Collection Process

Picking Your Tools

In a Tech-Driven World, where people buzz through sites all day, InfoIntellect understands how vital data forms the foundation defining all your upcoming strategies, methods and targets. Our data collection process is tailored to assist the success of your venture, deriving information from potential clients, through multiple channels.

Data is generally acquired through either Primary modes or Secondary processes.

Primary Data: Primary data comprises all information we gather on a first hand basis. Highly intricate and hyper-targeted, it is obtained directly from the source, crediting its accuracy. This kind of data can be categorized into two:

Qualitative Data

A descriptive research method, it is closely associated with non-quantifiable terms like words and opinions. It relies on experience, judgement and approximations through interviews, case studies, focus groups and observations.

Quantitative Data

Counting upon statistics, quantitative data leaves little to no room for subjectivity, printing your client in trustable numbers and value. Concrete and measurable, this kind of data is highly compatible with your market analytics.

Secondary Data: This is the data that is obtained from another primary source. Once the primary data is used for research by someone else, it becomes secondary data. This ‘past data’ can be collected from censuses, organizational records and the information collected and assessed for some other research.

Why trust numbers more than your gut?

Better Understanding of Your Audience

Data, whether numerical or descriptive, summarises your customer engagements and gives you a precise picture of what your client’s needs.

Pointing to the Right Opportunities

Track each client’s response in a statistical analysis and identify the areas that succeed the most and have room for growth and expansion.

Predicting Patterns

Forecasting trends and future needs is a crucial step in deciding what to produce next. Data, coming directly from your target audience is the perfect representative of what they might be looking for, next.

Amplifying Personalization

As you understand the statistics that make up your target, you can handpick ads and messages best suited for them to drive them into your venture and build brand loyalty for your existing clients.

While Data Collection from the sources seems like a humongous process, we make it simpler and accessible to you by crafting it into three steps: determining the target, setting a timeframe to track engagements, regulating the mode of collections and letting the power of Big Data take your research and analytics by a storm.