Imagine your ideal client that that fulfills your customer template checklist to the optimum, ranging from its location to budget, size of customer base to the technology they use -- the client that realises the most value from your brand. By specifying your ideal customer criterion, we assist you in amplifying personification and providing indispensable structure to your marketing plan.
Find your ICP and bring the three ingredients: The problem you aim to solve, your product and the present and potential future needs of your client into the perfect mix.