Technographics in Your Business

Knowing Your Client’s Trigger

When you know your client, you know what makes them tick. Technographic Segmentation, better known as technographics, profiles your target accounts based on their technology stack. This analysis of statistical data measures and categorizes ownership, patterns of usage and attitude towards your solution, providing a precise 360 degree perspective of your potential buyer. Technographic Intelligence offers not just a peek but a deep understanding of technology infrastructure.

Here's why you should be interested in uncovering data ecosystems

Planning a Market Strategy

The prospect’s solution stack guides you in planning effective campaigns and outreach strategies, translating into building the best selling opportunity in response to your understanding of their real needs.

Amplified Efficiency

Through targeted prospecting, technographics provide an accurate representation of your Total Accessible Market (TAM) so your salespeople spend their time selling, rather than finding people to sell.

Knowing the Customer

By knowing their technology stack, you can speak to them with intricate consciousness of how they function, their pain points and your solution's value adds to them, making research the key in closing deals.

Greater Customisation

Once you lock your target market, technographics help you tailor your content for them, by creating proactive, result oriented advertisements or messages about solutions your potential client needs.

Leverage Data for Competitive Insight

A glimpse into the real market, the solutions being used and the amount spent on them gives you the upper hand against your pool of competitors.

Customer Retention

Use the insight from the data to forecast the market, drive product development according to demand and connect the dots between your releases and customer needs.

Technographics places you between potential conversations and practical insights, sparking a long lasting growth, thereby putting your business in a position that prepares it for a future in a data driven world.